2012 Conference
2012 Triathlon America Conference
"The Business of Triathlon"
February 19-21, 2012
Rancho Bernardo Inn
San Diego, CA
Join us for the premier gathering of leaders of the triathlon business community. Enjoy three days of learning, networking and fun at the beautiful Rancho Bernardo Inn.
View 2011 schedule | View 2011 attendees
View 2012 schedule | View 2012 attendees
Thank you to everyone who came out and enjoyed three beautiful days with us at the Rancho Bernardo Inn in sunny San Diego, California. We are already looking forward to next year. Keep on the look out for details regarding the 2013 Triathlon America Conference!
Conference Speakers & Panelists
Marisol Casado
Keynote Speaker- Sunday |
Rob urbach
Keynote Speaker- Monday |
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Andrew Messick
Keynote Speaker- Tuesday |
Jack Caress
Keynote Speaker- Monday |
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Dave Alberga
The Active Network / Triathlon America Market Research Survey |
Gale Bernhardt
Olympics and the Business of Triathlon Panel |
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Michellie Jones
Olympics and the Business of Triathlon Panel |
Jimmy Riccitello
Olympics and the Business of Triathlon Panel |
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Steve Furniss
Olympics and the Business of Triathlon Panel |
Mike Buteau
Olympics and the Business of Triathlon Panel |
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melissa mersonState of the Sport PanelExecutive Director, National Coalition for Promoting Physical Activity View Biography |
TJ Murphy
State of the Sport Panel |
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Robert Vigorito
State of the Sport Panel |
John Quinn
State of the Sport Panel |
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Tim Moxey
Inside Sponsorship Panel |
Greg Lucia
Inside Sponsorship Panel |
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Casey Cortese
Inside Sponsorship Panel |
Dan Schorr
Inside Sponsorship Panel |
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Paul steely white
One Less Car Panel |
everett hauser
One Less Car Panel |
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Bruno Maier
One Less Car Panel |
Kebby Holden
Marketing to Women Panel |
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Richard Adler
Marketing to Women Panel |
Tanya Maslach
Marketing to Women Panel |
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Matt Fitzgerald
Best Writers in Endurance Sports Panel |
Marty Dugard
Best Writers in Endurance Sports Panel |
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Scott Tinley
Best Writers in Endurance Sports Panel |
Ben GreenField
Breakout Leader |
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KRISTIN CARROLLBreakout LeaderVice President of Marketing, Active Network View Biography |
Ryan Troll
The Importance of Tri Clubs to the Business of Triathlon Panel |
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Thompson RichmondThe Importance of Tri Clubs to the Business of Triathlon PanelFounder, California Triathlon Network View Biography |
Schedule Highlights
- Marisol Casado, International Triathlon Union President, speaking on Triathlon, the Olympics and the role of the ITU as the world's governing body for triathlon.
- Rob Urbach and USAT's Vision for the Future of Triathlon.
- Ironman CEO, Andrew Messick, giving the conference closing Keynote.
- State of the Sport Panel with Executive Director of National Coalition for Promoting Physical Activity, Melissa Merson, and Editorial Director of Triathlete & Inside Triathlon Magazines, TJ Murphy.
- Panels on Sponsorship, The Importance of Triathlon Clubs to the Business of Triathlon, Alternative Transportation Initiatives, and Marketing to Women.
- Breakout Sessions on Using Online Technology to Boost Your Business, and Building Successful Marketing Campaign.
- Results from The Active Network & Triathlon America Market Research Study.
- Triathlon America Awards Presented by The Active Network and presentation of the Ron Smith Award.
- Networking Lunch Presented by Ironman.
- Panel Discussion and Booking Signing with authors Matt Fitzgerald and Marty Dugard.
Complete 2012 Conference Schedule
List of Those Who Have Already Registered
Triathlon America Awards Celebration to Honor Triathlon's Best
Triathlon America will recognize and honor the best companies, programs and athletes in the triathlon industry at the Triathlon America Awards Celebration, presented by Active Network on Monday, February 20. The awards will include:
- Ron Smith Most Valuable Triathlete of the Year- Male
- Ron Smith Most Valuable Triathlete of the Year- Female
- Retailers of the Year
- Most Innovative Triathlon Products
- Best Published Triathlon Photograph print or online
- Best Published Written Triathlon article print or online
The Ron Smith Most Valuable Triathlete Award Worldwide (MVT), is considered the "Heisman" of the sport of triathlon, the MVT award honors the most outstanding male and female triathlete of the season. Conference registration includes the Awards Celebration and the Legends of the Sport Reception.
Registration
Triathlon America Members
- $795/ person
Non-members
- $995/ person
Registration includes all conference events and meals.
Triathlon America Awards Banquet guest tickets - $150.
Triathlon America Golf Tournament (limited to 32) - $150
Rancho Bernardo Inn
The Rancho Bernardo Inn will be the host resort hotel for the Triathlon America Conference, is one of the San Diego area’s premier meeting location. Enjoy the conference in a relaxed, Southern California setting with great meeting facilities, plentiful courtyards, patios and restaurants for networking, and comfortable guest rooms. The inland location will provide a welcome warm, sunny break from winter.
Rancho Bernardo Inn San Diego
17550 Bernardo Oaks Drive
San Diego, CA 92128
Toll Free 877.517.9340
Reservations
$189 plus tax for with either a Deluxe Resort King or Deluxe Resort Double Queen room. The spacious guest rooms feature private balconies or patios with relaxing views of the many garden and fountains on the property. The rooms offer wireless internet, 42” flat screen TVs, ungraded linens and convenient access to meeting areas, restaurants, spa, golf course and pools.
- Note: Self-Parking is included in the room rate. Valet is $12 /night.
For reservations, call toll free 877-517-9340. Or click here to book your room online.
Hotel Features
The Rancho Bernardo Inn Golf Resort & Spa offers a memorable resort-style guest experience with luxury accommodations, award-winning dining, championship golf, and day spa in addition to its outstanding meeting facilities.
Location
The Rancho Bernardo Inn is about 40 minutes north of the San Diego's airport. Convenient shuttle service will be available for attendees. The airport is served by all the major rental car companies.
Transportation
| Company | Phone Number | Website | Price Estimate |
| Access Shuttle | 619.282.1515 / 800.690.9090 | Acess Shuttle | about $45.00 one way |
| Advanced Shuttle | 800.719.3499 | Advanced Shuttle | about $44.00 one way |
| Airport Shuttle | 619.234.4403 / 888.254.0333 | Airport Shuttle | about $37.00 one way |
| Cloud 9 Shuttle / Super Shuttle | 800.9.SHUTTLE (974.8885) | Super Shuttle | about $24.00 one way |
| Coronado Livery | 800.777.0585 | Coronado Livery | about $41.00 one way |
| Ez Ride | 800.REDVANS (733.8267) | Ez Ride | about $40.00 one way |
| Sea Breeze Shuttle | 619.297.7463 | Sea Breeze Shuttle | about $39.00 one way |
Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors

Bronze Sponsors
Join Us
- Support the Industry Team up with industry leaders to guide the future
- Help Your Business Learn best practices, latest trends, share ideas
- Grow the Sport Work together to attract more participants to the sport
Membership
Members Spotlight
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Ashworth Awards
member since: 2010 |
Ashworth Awards is the premier manufacturer of finisher medallions and award in the endurance sports market. We own our own manufacturing facilities (not just a middle man) so we can deliver the highest quality medals at very reasonable prices by either Manufacturing in the USA or in the Orient. We also understand the industry because we are Triathletes and know the quality triathletes expect at the finish line! The best events in the world put their trust in Ashworth Awards for their finisher medallions and awards!
Triathlon Business International is the trade organization for the triathlon business community and is dedicated to an providing value to triathlon businesses and individuals interested in the success of triathlon. Learn More
Mission
To leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.
Learn More

















