2012 Conference

2012 Triathlon America Conference

"The Business of Triathlon"

February 19-21, 2012
Rancho Bernardo Inn
San Diego, CA

Join us for the premier gathering of leaders of the triathlon business community. Enjoy three days of learning, networking and fun at the beautiful Rancho Bernardo Inn.

View 2011 schedule  |  View 2011 attendees

View 2012 schedule  |  View 2012 attendees


Thank you to everyone who came out and enjoyed three beautiful days with us at the Rancho Bernardo Inn in sunny San Diego, California. We are already looking forward to next year. Keep on the look out for details regarding the 2013 Triathlon America Conference!

Register Now

Conference Speakers & Panelists

Marisol Casado

Keynote Speaker- Sunday
President, International Triathlon Union (ITU)
View Biography

Rob urbach

Keynote Speaker- Monday
Chief Executive Officer, USA Triathlon (USAT)
View Biography

Andrew Messick

Keynote Speaker- Tuesday
Chief Executive Officer, World Triathlon Corp.
View Biography

Jack Caress

Keynote Speaker- Monday
President, Triathlon America
View Biography



Dave Alberga

The Active Network / Triathlon America Market Research Survey
CEO, The Active Network


Gale Bernhardt

Olympics and the Business of Triathlon Panel
Former Olympic Coach
View Biography

Michellie Jones

Olympics and the Business of Triathlon Panel
Olympic Triathlete
View Biography

Jimmy Riccitello

Olympics and the Business of Triathlon Panel
Triathlon Coach
View Biography

Steve Furniss

Olympics and the Business of Triathlon Panel
EVP/Director of Swim, TYR
View Biography

Mike Buteau

Olympics and the Business of Triathlon Panel
Reporter, Bloomberg News & Bloomberg Businessweek
View Biography

melissa merson

State of the Sport Panel
Executive Director, National Coalition for Promoting Physical Activity
View Biography

TJ Murphy

State of the Sport Panel
Editorial Director, Triathlete Magazine
View Biography

Robert Vigorito

State of the Sport Panel
Founder & President, TriColumbia
View Biography

John Quinn

State of the Sport Panel
Regional Sales Manager, Specialized
View Biography

Tim Moxey

Inside Sponsorship Panel
CEO, blueseventy
View Biography

Greg Lucia

Inside Sponsorship Panel
Brand Intergration Director, Saatchi & Saatchi LA
View Biography

Casey Cortese

Inside Sponsorship Panel
Vice President, JANUS
View Biography

Dan Schorr

Inside Sponsorship Panel
CEO, Start2Finish Marketing
View Biography

Paul steely white

One Less Car Panel
Executive Director, Transportation Alternatives NYC
View Biography

everett hauser

One Less Car Panel
Transportation Specialist with the Deparment of Public Works for the County of San Diego
View Biography

Bruno Maier

One Less Car Panel
Vice President, Bikes Belong Coalition
View Biography

Kebby Holden

Marketing to Women Panel
SOAS Racing

Richard Adler

Marketing to Women Panel
CEO, Philadelphia Triathlon / SheROX Triathlon Series
View Biography


Tanya Maslach

Marketing to Women Panel
Cheif TRIbal Officer, Go TRIbal
View Biography

Matt Fitzgerald

Best Writers in Endurance Sports Panel
Author, Iron War
View Biography

Marty Dugard

Best Writers in Endurance Sports Panel
Author, To Be A Runner
View Biography

Scott Tinley

Best Writers in Endurance Sports Panel
Author & Coach
View Biography

Ben GreenField

Breakout Leader
Triathlon Coach, Author and Fitness Business Consultant
View Biography


Breakout Leader
Vice President of Marketing, Active Network
View Biography

Ryan Troll

The Importance of Tri Clubs to the Business of Triathlon Panel
President, DC Triathlon Club
View Biography

Thompson Richmond

The Importance of Tri Clubs to the Business of Triathlon Panel
Founder, California Triathlon Network
View Biography



Schedule Highlights 

  • Marisol Casado, International Triathlon Union President, speaking on Triathlon, the Olympics and the role of the ITU as the world's governing body for triathlon.
  • Rob Urbach and USAT's Vision for the Future of Triathlon.
  • Ironman CEO, Andrew Messick, giving the conference closing Keynote.
  • State of the Sport Panel with Executive Director of National Coalition for Promoting Physical Activity, Melissa Merson, and Editorial Director of Triathlete & Inside Triathlon Magazines, TJ Murphy.
  • Panels on Sponsorship, The Importance of Triathlon Clubs to the Business of Triathlon, Alternative Transportation Initiatives, and Marketing to Women.
  • Breakout Sessions on Using Online Technology to Boost Your Business, and Building Successful Marketing Campaign.
  • Results from The Active Network & Triathlon America Market Research Study.
  • Triathlon America Awards Presented by The Active Network and presentation of the Ron Smith Award.
  • Networking Lunch Presented by Ironman.
  • Panel Discussion and Booking Signing with authors Matt Fitzgerald and Marty Dugard.

Complete 2012 Conference Schedule

List of Those Who Have Already Registered

Register Now

Triathlon America Awards Celebration to Honor Triathlon's Best

Triathlon America will recognize and honor the best companies, programs and athletes in the triathlon industry at the Triathlon America Awards Celebration, presented by Active Network on Monday, February 20. The awards will include:

  • Ron Smith Most Valuable Triathlete of the Year- Male
  • Ron Smith Most Valuable Triathlete of the Year- Female
  • Retailers of the Year
  • Most Innovative Triathlon Products
  • Best Published Triathlon Photograph print or online
  • Best Published Written Triathlon article print or online

The Ron Smith Most Valuable Triathlete Award Worldwide (MVT), is considered the "Heisman" of the sport of triathlon, the MVT award honors the most outstanding male and female triathlete of the season. Conference registration includes the Awards Celebration and the Legends of the Sport Reception.


Triathlon America Members

  • $795/ person


  • $995/ person

Registration includes all conference events and meals.

Triathlon America Awards Banquet guest tickets - $150.

Triathlon America Golf Tournament (limited to 32) - $150

Register Now

Rancho Bernardo Inn

The Rancho Bernardo Inn will be the host resort hotel for the Triathlon America Conference, is one of the San Diego area’s premier meeting location. Enjoy the conference in a relaxed, Southern California setting with great meeting facilities, plentiful courtyards, patios and restaurants for networking, and comfortable guest rooms.  The inland location will provide a welcome warm, sunny break from winter.

Rancho Bernardo Inn San Diego
17550 Bernardo Oaks Drive
San Diego, CA 92128
Toll Free 877.517.9340


$189 plus tax for with either a Deluxe Resort King or Deluxe Resort Double Queen room.  The spacious guest rooms feature private balconies or patios with relaxing views of the many garden and fountains on the property.  The rooms offer wireless internet, 42” flat screen TVs, ungraded linens and convenient access to meeting areas, restaurants, spa, golf course and pools.

  • Note: Self-Parking is included in the room rate. Valet is $12 /night.

For reservations, call toll free 877-517-9340. Or click here to book your room online.

Hotel Features

The Rancho Bernardo Inn Golf Resort & Spa offers a memorable resort-style guest experience with luxury accommodations, award-winning dining, championship golf, and day spa in addition to its outstanding meeting facilities.


The Rancho Bernardo Inn is about 40 minutes north of the San Diego's airport.  Convenient shuttle service will be available for attendees. The airport is served by all the major rental car companies.


Company                Phone Number    Website Price Estimate
Access Shuttle 619.282.1515 / 800.690.9090 Acess Shuttle about $45.00 one way
Advanced Shuttle 800.719.3499 Advanced Shuttle about $44.00 one way
Airport Shuttle 619.234.4403 / 888.254.0333 Airport Shuttle about $37.00 one way
Cloud 9 Shuttle / Super Shuttle 800.9.SHUTTLE (974.8885) Super Shuttle about $24.00 one way
Coronado Livery 800.777.0585 Coronado Livery about $41.00 one way
Ez Ride 800.REDVANS (733.8267) Ez Ride about $40.00 one way
Sea Breeze Shuttle 619.297.7463 Sea Breeze Shuttle about $39.00 one way



Platinum Sponsors



Gold Sponsors  






Silver Sponsors 




Bronze Sponsors



Join Us

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Help Your Business Learn best practices, latest trends, share ideas
Grow the Sport Work together to attract more participants to the sport
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Members Spotlight

Coeur Sports member since:

Coeur Sports is a California based provider of women's specific endurance apparel. The fashion-forward line includes triathlon tops, triathlon shorts, cycling gear, running gear and lifestyle clothing all designed to fit and flatter a women's body.

Triathlon Business International is the trade organization for the triathlon business community and is dedicated to an providing value to triathlon businesses and individuals interested in the success of triathlon. Learn More


To leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.

Learn More