Association News

<< back to Association News

Amy Thayer, Ph.D. Joins Speaker Lineup at TBI Conference

Author: Jan Fambro

Date: 01/17/2017

Author of Millennial Running Study to talk about millennials and the impact they are having across all sectors 

AUSTIN, TX (January 18, 2017)Triathlon Business International (TBI) today announced that Dr. Amy Thayer, director of research at Achieve, will be speaking at the Race Director breakout session on Monday afternoon, January 23, as part of TBI’s 7th annual business conference in Dallas, January 22-24. Thayer will be addressing the highly discussed topic of millennials, a group that is the first generation to come of age in the new millennium. There are more than 83 million millennials in the United States today, and they have surpassed baby boomers to become the largest living generation in the country.

Millennials are a key audience that the business and sport of triathlon needs to reach - along with youth - to energize growth and success. Thayer will help attendees understand who Millennials are, what makes them tick, and provide some strategies that can be used to reach and activate them.

Achieve is a full service research and marketing agency for causes, and the parent company of RacePartner.  As Achieve’s director of research, Thayer is responsible for identifying and devising appropriate methodologies and data-collection strategies for projects like the Millennial Impact Report and the Millennial Running Study. She previously served as the Associate Director of Research at the Indiana University Lilly Family School of Philanthropy. Thayer earned her Ph.D. in Human Nutrition, Foods, & Exercise (Virginia Polytechnic Institute and State University); an MSRA in Recreation Administration (University of North Carolina, Chapel Hill); and a BS in Secondary Education (University of Dayton).

The TBI conference program, additional information and a registration link for the 7th annual conference can be found on TBI’s conference website.  TBI is offering a last-minute registration discount of $75 for anyone who wants to attende. Use the code FORWARD.

Sponsors of the 2017 TBI Conference include The ACTIVE Network; the Dallas Sports Commission; Headsweats; Endurance Sportswire; Bicycle Retailer and Industry News (BRAIN); TriBike Transport; PlayTri; Ticket Guardian; and Interbike. TBI Corporate Partners are Ashworth Awards, MPA Event Graphics and FinisherPix.

About Triathlon Business International

Triathlon Business International is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon Business International advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit


Follow TBI on Twitter and Facebook for the latest updates on the 2017 conference and information on our members. If you haven’t signed up for the TBI newsletter, you can do it on the home page of the TBI website.

<< back to Association News

Join Us

TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.

Help Grow the Industry Team up with industry leaders to guide the future
Help Your Business Learn best practices, latest trends, share ideas
Help Grow the Sport Work together to attract more participants to the sport
Join Now


Latest Post

Biggest Challenges Facing Triathlon
October 01, 2017

In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.
Learn More

Prize Money Rankings