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Consumer Direct, Risk Mitigation, Evolving Business Models and MAP Among Topics for Retailers/Manufacturers at the 8th Annual TBI Conference

Author: Jan Fambro

Date: 12/05/2017

January 26-28, 2018 ~ Tempe, AZ ~ Where the Business of Triathlon Gets Done

AUSTIN, TX (December 5, 2017)Triathlon Business International (TBI) today announced the topics for the Retailers and Manufacturers track, the second of three curricula tracks, for the 8th Annual TBI Conference, January 26-28, 2018 at the Mission Palms Resort in Tempe, AZ.

The track topics were developed by a committee of multisport retailers led by Trent Nix, co-owner, Tri Shop, Dallas, Texas, and TBI boardmember Richelle Love, co-owner, Tri-It MultiSport, Calgary, Canada. Topics include:

  • Riskophobes Unite!

Retailers in our industry are failing left and right because they don’t know how to maintain gross profits and customer service, sell from full shelves, while inoculating themselves from an increasingly cyclical and perilous landscape.  Risk mitigation is possible; here are the strategies.

  • Why Consumer Direct is the Future; Why Consumer Direct is Not the Future

Which sales channel is your future as a manufacturer? Or are all channels your future? Are there pathways for consumer direct and B&M to work profitably?

  • Nobody Wins the Race to the Bottom

The entrepreneurs graveyard is full of those who won on price. Let’s talk pros and cons of minimum advertised pricing (MAP), team discounts, and premium brand management; with examples of brands and retailers who’ve won the MAP war.

  • Put Your Money Where Your Mouth Is: A Panel Evolving Business Models

A panel of retailers and vendors each emblematic of new and novel ways to structure their businesses talk about how they see the future shaping up and what they are doing about it.

“I have spent the last 15 years teaching bike fit to retail stores and advocating for them,” said TBI president Dan Empfield. “My 15 years before that were spent as a manufacturer, selling to them. So, to quote Joni Mitchell, I’ve looked at life from both sides now. The IBD is as essential as ever, yet, the product and service delivery landscape is massively changing. We’re going to talk about it candidly at our conference."

Through committees for the coaches/clubs, retail/manufacturers and race directors tracks, Empfield put out the call for “user-generated” content so that the conference would be developed by people who are most involved in the sport, and who best know and understand the trending topics. Coaches and Clubs track topics were announced on November 30 and curricula for the Race Directors track will be announced in the coming week.

TBI conference details and online registration are available at

Conference registration is open (

Current Members

  • $475 through December 31, 2017 (This is an "all-in" fee; no additional charges will be added at checkout)
  • $575 from January 1, 2018 to the Conference


  • $575 through December 31, 2017 (This is an "all-in" fee; no additional charges will be added at checkout)
  • $675 from January 1, 2018 to the Conference

Nonmembers will have the opportunity to join TBI during the Conference registration process. If you join TBI at registration, you will receive the $100 discount of a current member. Membership benefits.

Conference partners include: ACTIVE (technology); Headsweats (headwear); MPA Event Graphics (corporate); Ashworth Awards (corporate); FinisherPix (corporate).

Sponsorship and Expo opportunities can be received by emailing Triathlon Business International.

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