Mission Statement:

Our mission is to leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.


Triathlon Business International has been founded by a coalition of industry leaders who saw the need for the triathlon business community to come together in an organization dedicated to promoting the sport and the business of triathlon.

Initially named Triathlon America at the launch in 2010, the organization's name changed to Triathlon Business International in 2012 to reflect the increasingly global growth of the sport and industry members.

TBI has held an annual North American conference during the past five years, and the event is considered to be one of the premiere networking events in the industry. Conference attendees include retailers, manufacturers, service providers, triathletes, vendors, governing bodies, and leaders in the industry The North American conference includes two and one-half days of informative panels, speakers, and networking events. The 2017 North American Conference was held January 22-24 in Dallas, TX collaboratively with the USA Triathlon Race Directors Conference. The date and location of the 2018 conference is January 26-28 in Tempe, AZ.

In September 2013, TBI produced its first Global Conference in London, and global industry leaders met for two days prior to the ITU World Championships. The second Global Conference was held July 9-11, 2015 in Roth, Germany. 

In 2012 TBI began hosting the TBI Triathlon Pavilion, the first dedicated space for the sport of triathlon, at the Interbike show in Las Vegas, Nevada. Since then, the size of the Pavilion has been increased and has sold out each year. In 2016, The Triathlon Pavilion was sponsored by Quintana Roo who also donated a PRthree tri bike for an enter-to-win raffle and the six workshops held on Wednesday and Thursday drew an estimated 300 people. The final year of Las Vegas, in 2017, also saw the six workshops at capacity in the Lounge. And, as always, the Wednesday night Pinot and Pints drew a large crowd.

Triathlon Business International also has developed a long and mutually beneficial relationship with the International Triathlon Union, the world governing body for the sport of Triathlon. At the 2012 London Olympic Games, TBI hosted the ITU Olympic Triathlon Reception following the men’s triathlon race, as well as co-hosting a separate reception that week with ACTIVE Network, blueseventy, and Challenger World.  ITU President Marisol Casado spoke at the 2012 North American conference and the 2013 Global Conference. 

Triathlon Business International invested in the most comprehensive multisport survey ever conducted with the results now available. The organization also conducted a Confidence Survey in February 2015 and much like a consumer confidence index, this survey provided a snapshot of the triathlon industry for a specific point-in-time. A third Confidence Survey was conducted in 2017 with the data compared to the 2015 and 2016 data.


North American Conferences

January 26-28, 2018                  Tempe, AZ
January 22-24, 2017 Dallas, TX
January 24-26, 2016                  Marina del Rey, CA
January 25-27, 2015 Marina del Rey, CA
January  26-28, 2014 Marina del Rey, CA
February 10-12, 2013 Rancho Bernardo Inn, San Diego, CA
February 19-21, 2012 Rancho Bernardo Inn, San Diego, CA
February 27-March 1, 2011 Estancia Hotel & Spa, La Jolla, California 


Global Conferences

July 9-11, 2015                 Roth, Germany
Sept. 9-12, 2013         London, England


TBI Awards 


Ron Smith Award - Valerie Silk, affectionately known as the mother of IRONMAN

Steve Hed Award for Innovation - Richard Bryne, founder of SpeedPlay

Best Published Photograph - Shot at 2016 IRONMAN World Championships, Donald Miralles, LAVA magazine

Best Published Article -  “Brothers in Iron” by Brad Culp, published in LAVA magazine

Best-of Events of 2016

  • Large event (1,000+) = IRONMAN 70.3 Atlantic City 70.3
  • Small event (less than 1,000) = Tri the Wildwoods
  • Best intro event for beginners = Tri the Wildwoods
  • Bucketlist = Isklar Norseman Xtreme Triathlon

Best Short and Long Video of 2016

  • Product video  - “How does 4X Triathlon World Champion Mirinda “Rinny” Carfrae Recover? With Chocolate Milk.” Produced by Weber Shandwick/Chicago for the Milk Processor Education Program
  • Event video - “Escape from Alcatraz, Thank You for a Great Year, 2016 Participants!” produced by IMG Action Sports



Ron Smith Award - Bob Babbitt, Babbittville

Steve Hed Award for Innovation (inaugural) - Zwift

Best Published Photograph - Shot at 2015 Challenge Roth by Paul Phillips, Competitive Image, and published in triathlon.competitor.com

Best Published Article - “Iron in the Fire” by Brad Culp, published in LAVA magazine

Top 10 Retailers - (1) Speedy Reedy, Seattle, WA; (2) Nytro Multisport, Encinitas, CA; (3) Moment Bicycles, San Diego, CA; (4) Austin Tri Cyclist, Austin, TX; (5) Athletes Lounge, Portland, OR; (6) Inside Out Sports, Cary, NC; (7) Trisports.com, Tucson, AZ; (8) Gear West Bike and Triathlon, Long Lake, MN; (9) All3Sports, Atlanta, GA; (10) Tribe Multisport, Scottsdale, AZ

Best-of Events of 2016

  • Large event (1,000+) = IRONMAN World Championship, Kailua-Kona, HI
  • Small event (less than 1,000) = Musselman, Geneva, NY
  • Bucketlist = Isklar Norseman Xtreme Triathlon

Best Short and Long Video of 2015

  • Short video (less than four minutes) - Rockman Swimrun
  • Long video (more than four minutes, less than 14 minutes) - Isklar Norseman 2015: Bad to the Bone


Ron Smith Award - Marisol Casado, President, International Triathlon Union

Best Published Photograph - IRONMAN Kona, women’s age groupers start by Rocky Arroyo, Endurapix, published in Lumina Magazine (Japan)

Best Published Article - “Does Not Play Well with Others” by Brad Culp, LAVA Magazine, September 2014

Top 10 Retailers - (1) Trisports.com, Tucson, AZ; (2) Gear West Bike and Triathlon, Long Lake, MN; (3) All3Sports, Atlanta, GA; (4) Nytro Multisport, Encinitas, CA; (5) Austin Tri Cyclist, Austin, TX; (6) R&A Cycles, Brooklyn, NY; (7) T3 Multisport, Indianapolis, IN; (8) Moment Cycle Sport, San Diego, CA; (9) Athletes Lounge, Portland, OR; (10) Speedy Reedy, Seattle, WA

"Triathlete's Choice" Best-of Events of 2014

  • Large event (1,000+) = IRONMAN Lake Placid
  • Small event (less than 1,000) = Pumpkinman Triathlon, South Berwick, ME
  • Toughest = IRONMAN 70.3 St. George, Utah
  • Urban = New York City Triathlon
  • For Beginners = Pumpkinman Triathlon, South Berwick, ME
  • Scenic = Challenge Wanaka in New Zealand


Ron Smith Award - Karen Aydelott and Luke McKenzie

Most Innovative 2013 Triathlon Product - Felt IA tri bike

Best Triathlon Published Article in 2013 - “What Lies Beneath" by Warren Cornwall in Triathlete Magazine

Best Triathlon Published Photos in 2013 - F1 Sprint Triathlon San Diego by Rich Cruse (tie) and Kitzbuhel World Triathlon by Janos Schmidt (tie)

Top 10 Retailers for 2013 - (1) Trisports.com, Tucson, AZ; (2) Nytro Multisport, Encinitas, CA; (3) All3Sports, Atlanta, GA; (4) Austin Tri Cyclist, Austin, TX; (5) R&A Cycles, Brooklyn, NY; (6) Gear West Bike, Long Lake, MN; (7) Speedy Reedy, Seattle, WA; (8) Colorado Multisport, Boulder, CO; (9) Running Away Multisport, Deerfield, IL; (10) Athletes Lounge - Portland, OR

“Triathletes Choice" Best-of Events of 2013:

  • Best Large Triathlon Race (1,000+ participants) – Ironman Mont-Tremblant
  • Best Small Triathlon Race (<1,000 athletes) – Patriot Half (East Freetown, MA)
  • Toughest Triathlon Race – Ironman World Championships, Kona
  • Best Urban Triathlon Race – USAT Age Group National Championships
  • Best Triathlon Race for Beginners - Pumpkinman Triathlon (South Berwick, Maine)
  • Most Scenic Triathlon Race – Ironman Lake Placid
  • Bucket List Triathlon Race – Ironman World Championships – Kona
  • Best Triathlon Race Swag – Pumpkinman Triathlon (South Berwick, Maine)
  • Best Triathlon Race Series - Sun Multisport
  • Best Draft Legal Triathlon - USA Triathlon Collegiate National Championships (Milwaukee, WI)


Ron Smith Award - Jordan Rapp and Kathleen McCarthy Hearst/Julie Moss

Most Innovative 2012 Triathlon Product - Cervélo P5-Six

Best Triathlon Published Article in 2012 - “Junior’s Roots,” article by Jay Prasuhn, published in LAVA, June 2012

Best Triathlon Published Photos in 2012 - “Parting Shot of Manny Huerta,” photo by Nils Nilsen, published in Inside Triathlon, July/August 2012

Top 10 Retailers for 2012 - (1) Trisports.com, Tucson, AZ; (2) Nytro Multisport, Encinitas, CA; (3) All3Sports, Atlanta, GA; (4) Jack and Adams, Austin. TX; (5) Athletes Lounge, Portland, OR; (6) R&A Cycles, Brooklyn, NY; (7) Gear West Bike, Long Lake, MN; (8) Inside Out Sports, Cary, NC; (9) Triathlon LAB, Santa Monica, CA; (10) Speedy Reedy, Seattle, WA


Ron Smith Award - Craig Alexander and Chrissie Wellington

Most Innovative 2011 Triathlon Product - Quintana Roo QR Illicito

Best Triathlon Published Article in 2011 - “Me and the King,” article by Scott Tinley, published in 3GO Magazine

Best Triathlon Published Photos in 2011 - XTERRA Buffelspoort, South Africa, Jacky McClean, Triathlon Magazine

Top 10 Retailers for 2011 - (1) All3Sports, Atlanta, GA; (2) Athletes Lounge, Portland, OR (3) Austin Tri Cyclist, Austin, TX; (4)  − Gear West Bike & Triathlon, Long Lake, MN; (5) JackRabbit Sports, New York, NY; (6) Nytro Multisport, Encinitas, CA; (7) Running Away Multisport, Deerfield, IL; (8) Tri on the Run, Houston, TX; (9) TriSports.com, Tucson, AZ; (10) Triathlon Lab, Inc., Santa Monica, CA








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TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.

Help Grow the Industry Team up with industry leaders to guide the future
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Latest Post

Biggest Challenges Facing Triathlon
October 01, 2017

In a recent member survey, we asked the question "What do you consider the biggest challenges facing the triathlon industry today?" These are the responses.
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