Mission Statement:

Our mission is to leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.


Triathlon Business International has been founded by a coalition of industry leaders who saw the need for the triathlon business community to come together in an organization dedicated to promoting the sport and the business of triathlon.

Initially named Triathlon America at the launch in 2010, the organization's name changed to Triathlon Business International in 2012 to reflect the increasingly global growth of the sport and industry members.

TBI has held an annual North American conference during the past five years, and the event is considered to be one of the premiere networking events in the industry. Conference attendees include retailers, manufacturers, service providers, triathletes, vendors, governing bodies, and leaders in the industry The North American conference includes two and one-half days of informative panels, speakers, and networking events.

In September 2013, TBI produced its first Global Conference in London, and global industry leaders met for two days prior to the ITU World Championships. The second Global Conference will be held July 9-11, 2015 in Roth, Germany.

In 2012 TBI began hosting the TBI Triathlon Pavilion, the first dedicated space for the sport of triathlon, at the Interbike show in Las Vegas, Nevada. Since then, the size of the Pavilion has been increased and has sold out each year. In 2015, it will be 25,000 sq. feet for exhibitors along with workshop and hospitality space.

Triathlon Business International also has developed a long and mutually beneficial relationship with the International Triathlon Union, the world governing body for the sport of Triathlon. At the 2012 London Olympic Games, TBI hosted the ITU Olympic Triathlon Reception following the men’s triathlon race, as well as co-hosting a separate reception that week with ACTIVE Network, blueseventy, and Challenger World.  ITU President Marisol Casado spoke at the 2012 North American conference and the 2013 Global Conference. 

Triathlon Business International is investing in the most comprehensive multisport survey ever conducted with the results due near the end of March 2015. The organization also conducted a Confidence Survey in February 2015 and much like a consumer confidence index, this survey provided a snapshot of the triathlon industry for a specific point-in-time. 


North American Conferences

January 24-26, 2016                  Marina del Rey, CA
January 25-27, 2015 Marina del Rey, CA
January  26-28, 2014 Marina del Rey, CA
February 10-12, 2013 Rancho Bernardo Inn, San Diego, CA
February 19-21, 2012 Rancho Bernardo Inn, San Diego, CA
February 27-March 1, 2011 Estancia Hotel & Spa, La Jolla, California 


Global Conferences

July 9-11, 2015 Roth, Germany
Sept. 9-12, 2013 London, England


TBI Awards 


Ron Smith Award - Marisol Casado, President, International Triathlon Union

Best Published Photograph - IRONMAN Kona, women’s age groupers start by Rocky Arroyo, Endurapix, published in Lumina Magazine (Japan)

Best Published Article - “Does Not Play Well with Others” by Brad Culp, LAVA Magazine, September 2014

Top 10 Retailers - (1) Trisports.com, Tucson, AZ; (2) Gear West Bike and Triathlon, Long Lake, MN; (3) All3Sports, Atlanta, GA; (4) Nytro Multisport, Encinitas, CA; (5) Austin Tri Cyclist, Austin, TX; (6) R&A Cycles, Brooklyn, NY; (7) T3 Multisport, Indianapolis, IN; (8) Moment Cycle Sport, San Diego, CA; (9) Athletes Lounge, Portland, OR; (10) Speedy Reedy, Seattle, WA

"Triathlete's Choice" Best-of Events of 2014

  • Large event (1,000+) = IRONMAN Lake Placid
  • Small event (less than 1,000) = Pumpkinman Triathlon, South Berwick, ME
  • Toughest = IRONMAN 70.3 St. George, Utah
  • Urban = New York City Triathlon
  • For Beginners = Pumpkinman Triathlon, South Berwick, ME
  • Scenic = Challenge Wanaka in New Zealand


Ron Smith Award - Karen Aydelott and Luke McKenzie

Most Innovative 2013 Triathlon Product - Felt IA tri bike

Best Triathlon Published Article in 2013 - “What Lies Beneath" by Warren Cornwall in Triathlete Magazine

Best Triathlon Published Photos in 2013 - F1 Sprint Triathlon San Diego by Rich Cruse (tie) and Kitzbuhel World Triathlon by Janos Schmidt (tie)

Top 10 Retailers for 2013 - (1) Trisports.com, Tucson, AZ; (2) Nytro Multisport, Encinitas, CA; (3) All3Sports, Atlanta, GA; (4) Austin Tri Cyclist, Austin, TX; (5) R&A Cycles, Brooklyn, NY; (6) Gear West Bike, Long Lake, MN; (7) Speedy Reedy, Seattle, WA; (8) Colorado Multisport, Boulder, CO; (9) Running Away Multisport, Deerfield, IL; (10) Athletes Lounge - Portland, OR

“Triathletes Choice" Best-of Events of 2013:

  • Best Large Triathlon Race (1,000+ participants) – Ironman Mont-Tremblant
  • Best Small Triathlon Race (<1,000 athletes) – Patriot Half (East Freetown, MA)
  • Toughest Triathlon Race – Ironman World Championships, Kona
  • Best Urban Triathlon Race – USAT Age Group National Championships
  • Best Triathlon Race for Beginners - Pumpkinman Triathlon (South Berwick, Maine)
  • Most Scenic Triathlon Race – Ironman Lake Placid
  • Bucket List Triathlon Race – Ironman World Championships – Kona
  • Best Triathlon Race Swag – Pumpkinman Triathlon (South Berwick, Maine)
  • Best Triathlon Race Series - Sun Multisport
  • Best Draft Legal Triathlon - USA Triathlon Collegiate National Championships (Milwaukee, WI)


Ron Smith Award - Jordan Rapp and Kathleen McCarthy Hearst/Julie Moss

Most Innovative 2012 Triathlon Product - Cervélo P5-Six

Best Triathlon Published Article in 2012 - “Junior’s Roots,” article by Jay Prasuhn, published in LAVA, June 2012

Best Triathlon Published Photos in 2012 - “Parting Shot of Manny Huerta,” photo by Nils Nilsen, published in Inside Triathlon, July/August 2012

Top 10 Retailers for 2012 - (1) Trisports.com, Tucson, AZ; (2) Nytro Multisport, Encinitas, CA; (3) All3Sports, Atlanta, GA; (4) Jack and Adams, Austin. TX; (5) Athletes Lounge, Portland, OR; (6) R&A Cycles, Brooklyn, NY; (7) Gear West Bike, Long Lake, MN; (8) Inside Out Sports, Cary, NC; (9) Triathlon LAB, Santa Monica, CA; (10) Speedy Reedy, Seattle, WA


Ron Smith Award - Craig Alexander and Chrissie Wellington

Most Innovative 2011 Triathlon Product - Quintana Roo QR Illicito

Best Triathlon Published Article in 2011 - “Me and the King,” article by Scott Tinley, published in 3GO Magazine

Best Triathlon Published Photos in 2011 - XTERRA Buffelspoort, South Africa, Jacky McClean, Triathlon Magazine

Top 10 Retailers for 2011 - (1) All3Sports, Atlanta, GA; (2) Athletes Lounge, Portland, OR (3) Austin Tri Cyclist, Austin, TX; (4)  − Gear West Bike & Triathlon, Long Lake, MN; (5) JackRabbit Sports, New York, NY; (6) Nytro Multisport, Encinitas, CA; (7) Running Away Multisport, Deerfield, IL; (8) Tri on the Run, Houston, TX; (9) TriSports.com, Tucson, AZ; (10) Triathlon Lab, Inc., Santa Monica, CA








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