Breaking Down the U.S. Triathlon Marketplace

 

Triathlon Research Study is
the Most Insightful Report into the U.S. Marketplace

 

Background

Triathlon Business International (TBI) has just completed the most comprehensive research study ever undertaken of the USA triathlon community. The study analyzed the commercial impact of triathlon in the United States in 2014. 

As part of this study, TBI conducted an online survey of more than 7,000 triathlete respondents in the first quarter of 2015 and probed for details in a variety of areas, from event participation and the triathlon lifestyle, to brand awareness and perspectives, and from expenditures on gear, to demographics. One-of-one interviews of a wide variety of retailers across the United States were also conducted. 

As a way of saying thank you to the triathletes completing the survey, we had a number of prizes up for grabs in three different draws. (Results are below.)  

THANK YOU to the 41 companies (below) that donated prizes valued at more than $18,000.  

 

SNAPSHOT of FINDINGS:

  • Events, travel and accommodations combined take the largest share of the total market estimate of $2.8 billion.
  • When combined with bike-related spending, 58% of total revenue was derived from events, bikes and bike-related categories in 2014.
  • 49% of total triathlon expenditure in 2014 was made online; the remainder was in-store, via clubs and other sales channels.
  • 65% of active triathletes purchased a road or TT bike within the last 3 years.
  • 77% of triathletes are a member of a gym or health club.
  • The average triathlete age is 44; and California has the largest triathlete population.

The total revenue figure of $2.8 billion is derived from an estimated 575,000 active racing triathletes in 2014. When incorporating the expenditure by infrequent triathletes - those who did not race a triathlon in 2014, but who still swim/bike/run - the market is lifted to well over $3 billion.

The 100-page TBI study brings together a full U.S. triathlon market quantification alongside in-depth consumer insights. The study also segments the triathlete population and clearly shows the evolution of spending throughout a triathlete’s time in the sport.  “Newbies,” or new triathletes, are more likely to purchase a bike and wetsuit in their formative year in triathlon and Devotees, or Avid triathletes, are more likely to travel overseas to race and to participate in training camps.

 

PURCHASING THE FULL MULTISPORT SURVEY

TBI Members = $1,750 less a $100 discount.

NON-members = $1,750

To order the survey, please contact Lars Finanger or phone 303.828.8034.

 

Segmented Portions of the Survey

Extracted segments - swim, bike, run - of the survey are available for $995 each segment. TBI members receive a $100 discount on that price. A sample of what would be provided in the swim extract includes:

  • Data on channels (all tri expenditure); wetsuit purchasing and price points; wetsuit brands bought in 2014; apparel including tri suits; other training/racing gear spend; timings of replacement gear purchases in 2015. 

Plus…

  • All data/analysis from the TBI study's Participation & Lifestyle section. This covers areas such as racing frequency & spend; triathlete origins; events, domestic & overseas; training; camps; other non-tri events undertaken; social media activity; membership of USAT, gyms and favorite tri media.

 

Companies Providing Prizes to SURVEY RESPONDENTS

 

PRIZE WINNERS

Draw # Name State Prize
1 Alice Farrar North Carolina 2015 blue seventy Reaction Fullsuit
1 Ashley Pastore South Carolina One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Bayberry L Shah Georgia Limited edition, signed, Craig Alexander poster, plus a pair of Crowie edition CompressSport Socks
1 Brian Pittelli Wisconsin $100 Gift Certificate plus TriSports gift pack
1 Bubba Gillis South Carolina Sun Multisport Events Sprint Race Entry
1 Charles Szentesi California One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Chris Corning California Switch Aero System (aluminum)
1 Christine Sudut California One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 David Cooperstein Massachusetts Free individual race entry for Rev3 Rush Richmond Raceway
1 David Edelstein Maryland One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Donna Fogarty Ohio Club Ride Beanie and T-Shirt
1 Gavin Reynolds Virginia $100 Gift Card - for activeangelz.com
1 Grant Farrell Pennsylvania One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Jeff Ehret New York 'MIND BODY SOUL' - 25 Years of the International Triathlon Union" book & London 2012 signed poster
1 Jennifer Howard North Carolina 'MIND BODY SOUL' - 25 Years of the International Triathlon Union" book & London 2012 signed poster
1 Jill Isaacs California The Art of Competition book
1 Jimmy Archer Colorado One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 John Donahue New Jersey Interbike Sugoi Cycling Jersey
1 John Horn Florida One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Julie Greene North Carolina One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Kevin Mcdowell Arizona One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Lisa Plunkett Colorado One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Lisa Popovic Georgia Kiwami Kona Wings Aero Jacket (men's or women's)
1 Mackenzie Parks Virginia Sun Multisport Events Sprint Race Entry
1 Marc Friend California One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Pablo Torres Virginia TrainingPeaks 1 year Premium Account
1 Rachel Olson Alabama One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Ralf Peetz New York One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Randi Dunn California One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Rich Gienopie Pennsylvania One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Sage Miller Florida One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
1 Steven Paulino Virginia TrainingPeaks 1 year Premium Account
1 Tim Martindale California One Tri Complimentary Premier Membership*  - a $25 Value (*$5 gift certificate not incl)
2 Alicyn King Utah BOCO Gear headwear
2 Armando Abaunza Florida Zorrel Cortina or Portofino Jacket (men's or women's) - Winner's choice
2 Bayberry L Shah Georgia BOCO Gear headwear
2 Chris Dettmar Virginia LAVA Magazine one-year subscription
2 Douglas Wied Georgia BOCO Gear headwear
2 Jeremy Wedlake Maryland LAVA Magazine one-year subscription
2 Jim Martin Florida LAVA Magazine one-year subscription
2 John Henis South Carolina LAVA Magazine one-year subscription
2 John Stewart Maryland Mark Allen Coaching 20-week Training Program
2 Katie Aguilar Georgia LAVA Magazine one-year subscription
2 Kurt Mellick California BOCO Gear headwear
2 Kyle Burnell Maine LAVA Magazine one-year subscription
2 Kyle Welch California Pumpkinman Triathlon Festival Individual Olympic Distance Entry
2 Lindsey Pfrommer New Jersey BOCO Gear headwear
2 Lisa Mackem Virginia LAVA Magazine one-year subscription
2 Loretta Holmes Michigan Pumpkinman Triathlon Festival Individual Half Iron Distance Entry
2 Lori Abbey Florida Free individual race entry for To the Bridge & Back 10-mile open water swim
2 Melinda Ilsley Virginia Complimentary Financial Plan, 1-year USAT Membership & $50 gift card to TriSports.com
2 Michelle Edwards Illinois BOCO Gear headwear
2 Mo Schultz Oklahoma Triathlon Minds Custom Cycling Jersey & Bib-knicks
2 Neal Freemer Virginia LAVA Magazine one-year subscription
2 Richard Dodge Texas ROKA Maverick Pro Wetsuit
2 Rob Watson California BOCO Gear headwear
2 Rob Wenger Maryland Torhans AeroZ and mount
2 Roger Dooley Massachusetts LAVA Magazine one-year subscription
2 Staci Newren Utah LAVA Magazine one-year subscription
2 Steven Heller South Carolina BOCO Gear headwear
2 Teresa Jones South Carolina LAVA Magazine one-year subscription
2 Tim Ferguson North Carolina Complimentary Financial Plan, 1-year USAT Membership & $50 gift card to TriSports.com
2 Tom Vissering Pennsylvania Torhans AeroZ and mount
3 Adam Stolzberg Virginia Clif Bar prize pack
3 Andrew Swanson Florida Headsweats Performance Trucker Hat
3 Anthony Park Massachusetts Clif Bar prize pack
3 Ben Norton Ohio Triathlete Magazine one-year subscription
3 Cathy Corning Massachusetts Orca Compression Leg Sleeves
3 Christy Greenwood Georgia Quintana Roo Illicito Ultegra complete bike
3 Connie Zuroske Kansas Pacific Sports Individual Race Entry
3 David Miles Colorado Clif Bar prize pack
3 David Montgomery California Triathlete Magazine one-year subscription
3 Deb Battaglia California Pacific Sports Individual Race Entry
3 Glenn Humphrey Maryland Orca 226 Race Suit
3 Greg Lynch Connecticut Triathlete Magazine one-year subscription
3 Gretchen Cooney Pennsylvania Headsweats Performance Trucker Hat
3 Jay Holland Texas Pacific Sports Individual Race Entry
3 Jay Rosenfeld Illinois Headsweats Performance Trucker Hat
3 Jennifer Frahm Texas Triathlete Magazine one-year subscription
3 Jerry L Canterbury North Carolina Pacific Sports Individual Race Entry
3 John Ratier South Carolina Headsweats Performance Trucker Hat
3 Landon Orr North Carolina Orca Sonar Wetsuit
3 Lisa Seals Georgia Triathlete Magazine one-year subscription
3 Lockett E. Wood Colorado Pacific Sports Individual Race Entry
3 Matthew Zucker New York Free individual race entry to Lake Atalanta Trail & Road Duathlon
3 Melissa Estrada California Pacific Sports Individual Race Entry
3 Michael Kane Alabama Clif Bar prize pack
3 Mike Soulage California Triathlete Magazine one-year subscription
3 Mindy Soranno Virginia Orca Compression Leg Sleeves
3 Pam Martin Alabama Triathlete Magazine one-year subscription
3 Randy Knight Utah Free individual race entry for two people for DeGray Lake Tri fest
3 Rob Poma Georgia XTERRA Volt Sleeveless Wetsuit
3 Tim Elder Florida Free TriBike Transport, up to $325 value
3 Tish Allen California Pacific Sports Individual Race Entry

 

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