Breaking Down The Triathlon Community

Pricing and Purchase Options

Background

Active Network and Triathlon Business International entered into a stategic agreement to conduct a comprehensive study of men and women participating in the sport of triathlon.

The report provides the following benefits:

  • An understanding of what the key motivators (and blockers) are for starting and continuing in the sport of triathlon
  • Insight into the types of brands, lifestyles and other sports are part of a triathlete's life
  • Ability to identify similarities and differences among the different triathlete groups

 

Member Purchase Options

We have two options available to our members:

Executive Summary ($1,500)    

The executive summary provides a summary of key findings, including triathlon segment profiles, attitudes, participation history, motivators, blockers, business implications and recommendations.

Full Report ($5,000)                 

The full report provides the executive summary, as well as detailed information including: cross-sport participation, spend levels (gear, travel, events), shopping behaviors, brand preferences, nutrition habits, training habits, technology usage, and detailed breakouts by regions, gender, and income.

 

Non-Member Purchase Options

Active Network and Triathlon Business International are also thrilled to offer this new study to non-members of Triathlon Business International for a small premium.

Executive Summary ($2,000)     

The executive summary provides a summary of key findings, including triathlon segment profiles, attitudes, participation history, motivators, blockers, business implications and recommendations.

Full Report ($5,500)                 

The full report provides the executive summary, as well as detailed information including: cross-sport participation, spend levels (gear, travel, events), shopping behaviors, brand preferences, nutrition habits, training habits, technology usage, and detailed breakouts by regions, gender, and income.

 

Report Purchase and Distribution Process

To purchase the report please visit http://webstores.activenetwork.com/school-software/triathlon_america_on/

 

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Mission

To leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.

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