Breaking Down the U.S. Triathlon Marketplace
Triathlon Research Study is
the Most Insightful Report into the U.S. Marketplace
Triathlon Business International (TBI) has just completed the most comprehensive research study ever undertaken of the USA triathlon community. The study analyzed the commercial impact of triathlon in the United States in 2014.
As part of this study, TBI conducted an online survey of more than 7,000 triathlete respondents in the first quarter of 2015 and probed for details in a variety of areas, from event participation and the triathlon lifestyle, to brand awareness and perspectives, and from expenditures on gear, to demographics. One-of-one interviews of a wide variety of retailers across the United States were also conducted.
As a way of saying thank you to the triathletes completing the survey, we had a number of prizes up for grabs in three different draws. (Results are below.)
THANK YOU to the 41 companies (below) that donated prizes valued at more than $18,000.
SNAPSHOT of FINDINGS:
- Events, travel and accommodations combined take the largest share of the total market estimate of $2.8 billion.
- When combined with bike-related spending, 58% of total revenue was derived from events, bikes and bike-related categories in 2014.
- 49% of total triathlon expenditure in 2014 was made online; the remainder was in-store, via clubs and other sales channels.
- 65% of active triathletes purchased a road or TT bike within the last 3 years.
- 77% of triathletes are a member of a gym or health club.
- The average triathlete age is 44; and California has the largest triathlete population.
The total revenue figure of $2.8 billion is derived from an estimated 575,000 active racing triathletes in 2014. When incorporating the expenditure by infrequent triathletes - those who did not race a triathlon in 2014, but who still swim/bike/run - the market is lifted to well over $3 billion.
The 100-page TBI study brings together a full U.S. triathlon market quantification alongside in-depth consumer insights. The study also segments the triathlete population and clearly shows the evolution of spending throughout a triathlete’s time in the sport. “Newbies,” or new triathletes, are more likely to purchase a bike and wetsuit in their formative year in triathlon and Devotees, or Avid triathletes, are more likely to travel overseas to race and to participate in training camps.
PURCHASING THE FULL MULTISPORT SURVEY
TBI Members = Complimentary with a membership
NON-members = $450
To order the survey, please contact firstname.lastname@example.org
Segmented Portions of the Survey
Extracted segments - swim, bike, run - of the survey are available for $995 each segment. TBI members receive a $100 discount on that price. A sample of what would be provided in the swim extract includes:
- Data on channels (all tri expenditure); wetsuit purchasing and price points; wetsuit brands bought in 2014; apparel including tri suits; other training/racing gear spend; timings of replacement gear purchases in 2015.
- All data/analysis from the TBI study's Participation & Lifestyle section. This covers areas such as racing frequency & spend; triathlete origins; events, domestic & overseas; training; camps; other non-tri events undertaken; social media activity; membership of USAT, gyms and favorite tri media.
- Help Grow the Industry Team up with industry leaders to guide the future
- Help Your Business Learn best practices, latest trends, share ideas
- Help Grow the Sport Work together to attract more participants to the sport
TBI is a multisport industry organization of businesses and individuals who support the growth and success of triathlon as a business and a sport.
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