2017 TBI Triathlon Pavilion


September 20-22, 2017 INTERBIKEMandalay Bay Convention Center ~ Las Vegas


Triathlon Business International is looking to surpass its successful 2016 Interbike.  With 44 exhibitors in the Pavilion in 2016, six workshops that saw an attendance of an estimated 300 people (many taking notes), a very popular Pinot & Pints reception Wednesday night and an enter-to-win raffle of Quintana Roo's newly-released PRthree tri bike, we're already looking forward to 2017. Remember current TBI members receive a discounted booth rate at the show. Exhibitor applications and information is below.

Check out our 2016 pictures in two locations:  FinisherPix album and TBI's Facebook page.


Interbike and Triathlon Business International again joined forces to host the Triathlon Pavilion at this year’s show. The dedicated area is centrally located on the show floor, and brings together all things triathlon.  Bicycle retailers and manufacturers, this is your opportunity to expand your sales reach into a very strong audience: triathletes.

The Triathlon Pavilion, located between booth 20033 and 20023 in Bayside B, was the best place to be located if you focus on or want to expand your business reach to triathletes, a growing segment of the bike industry.

  • 25,000 square feet for 2016, same in 2017 
  • Six workshops in the Triathlon Lounge within the Pavilion (schedule below)
  • “Pinot and Pints” reception Wednesday night at 5PM
  • Raffle drawing for Quintana Roo's newly-released PRthree
  • Lots of triathlon talk, leads to be found and business to be done

TBIntelligencer Blog post September 6, 2016:  "Interbike is Approaching ... Are You Ready?"
Press Release: Quintana Roo & TBI to Raffle the Newly-Released PRthree at Interbike, Sept. 19, 2016
Press Release: Jorgensen, Zaferes & the QR PRfive recognized by TBI & Interbike, Sept. 23, 2016




  Weds. AM "Jet Fuel" Coffee Station



Retailer Success: Driving Growth, Profitability and Loyalty through Triathlon Club/Team Partnerships (panel) 

Moderator:  Seton Claggett, founder /CEO, TriSports.com
- John Cobb, Cobb Cycling/Cobb Mobb
- Chuck Menke, CMO, USA Triathlon
- Lloyd Taylor, Founder/CEO, Triathlon LAB, Inc.

Content:  ‘Mechanics’ of creating and working with teams and clubs related to store profitability; Leveraging the activities and success of your teams to drive customers and loyalty; Tracking the success of team associations (online, promo codes, etc.)



12:30 – 1:30 PM

Women Power:  Influences on Merchandising, Retailing and Events (panel)

Moderator:  Kay Martin, Founder/CEO, BOCO Gear
- Holly Wiese, Founder/Visual Visionary, 3-Dots Design
- Julia Polloreno, Member, Board of Advisors, Women for Tri
- Richelle Love, Owner/General Manager, Tri It Multisport

Content:   Breaking down the female market: beginners, unlikelies, serious amateurs, elites/pro; How to approach each of these segments; What appeals to each of these segments (products, presentation, approach); Tips for men selling to women


3:30 – 4:30 PM

On the Slowtwitch Road with Dan Empfield: Lessons Learned From Retailer Partners (speaker: Dan Empfield)

Content:  Retailing and promotional experiences and learnings from the recent Slowtwich Road Shows


5:00 P

“Pinot & Pints” (wine/beer reception/networking) 



Thurs., AM

“Jet Fuel” Coffee Station 


10:00 - 11:00A

5 Ways Bike Retailers Can Increase Sales by Catering to Triathletes (w/o Breaking the Bank!) (panel) 

Moderator:  Rob Klingensmith, President, Lens Agency
- Staci Brode, president, PlayTri
- Mark Vautour, store manager, Landry’s Bicycles, Boston
- Ron Schmid, general manager, Fraser Bicycle

Content:  What can shops do to engage the lucrative triathlete consumer w/o prohibitive investments in new inventory?; Service support for local events in exchange for right to market to entrants; Tie-in w/ local Tri clubs by hosting weekly rides, offering discounts, hosting clinics, etc.; Email content marketing that's relevant to triathletes; Promoting products most popular w/ triathletes that retailer already carries (or should carry!); Packet pickup at shop; Leverage the sponsors from local events; Special evening speaking programs with top level triathlete


1:30 - 2:30P 

Changing Dynamics of Fit  (speaker: Dan Empfield)



Is Custom Apparel Outperforming In-line Apparel in Your Store? (panel) 

Moderator:  Scott Kaylin , Co-founder/President, Champion System
- Lloyd Taylor, Founder /CEO of Triathlon LAB, Inc.
- Rose Serpico, Owner, Tri It Multisport
- Eric Sakalowsky, Global Marketing Director, Louis Garneau USA, Inc.

Content:  What is the trend for custom over in-line?; Why carry custom?; What is the most popular custom apparel?; What is the investment required?; the RIO? How do stores make money from apparel


Drawing for Quintana Roo's newly-released PRthree.  QR CEO/President Peter Hurley will draw from business cards dropped in the bowl during Wednesday and Thursday.




Fri., AM

“Jet Fuel” Coffee Station




- The Lounge area with workshop stage 

- "Pints & Pinot” (reception), Wednesday night

- “Jet Fuel Station” (coffee), Wed.,/Thurs./Fri. mornings


More information



Exhibitor Application and Information

Application for returning exhibitors

Application for first time exhibitors

Note:  TBI members receive an 8% discount for space in the Triathlon Pavilion.  Please note on your application that you are reserving space in the Triathlon Pavilion.



2016 Floor Map

Floor map as of September 9.


TBI/Interbike Award Winners


  • International Triathlete of the Year = Gwen Jorgensen (USA)
  • North American Breakthrough Triathlete = Katie Zaferes (USA)
  • Triathlon Innovation Award = Quintana Roo PRfive


  • Male Triathlete of the Year = Jan Frodeno (Germany)
  • Female Triathlete of the Year = Gwen Jorgensen (USA)
  • Industry Leader of the Year = Challenge Family 


  • Male Triathlete of the Year = Javier Gómez (Spain)
  • Female Triathlete of the Year = Mirinda Carfrae (Australia)
  • Industry Leader of the Year = Dan Empfield (Slowtwitch.com) 


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Help Grow the Sport Work together to attract more participants to the sport
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